Our Services

Specialist in Digital Commerce

We Are Digital

Voice, Augmented Reality & Body Data

Digital commerce has shaken up the retail world in recent years. The large web shops are experiencing stormy growth, while traditional retail chains are more likely to see the number of customers fall. With the rise of Voice, Augmented Reality and Body Data, Digital Commerce is at the beginning of a new phase. The cards are reshuffled.

The digital assistants of Google, Apple and Amazon are conquering the world. Commerce becomes a conversation with your digital assistant. As you go through the calendar and the weather in the morning, your assistant will remind you of a birthday or that peanut butter is running out. Picking out a gift and doing the shopping automatically become part of the conversation, with the assistant having a very decisive voice. 

Voice Search Optimization of the product range and the creation of a strong brand preference are essential for survival.

At the same time, the online shopping experience is getting smarter. We all have more and more data about our own bodies. For example, a 3D scan of your feet. This makes ordering custom-made, perfectly fitting shoes a piece of cake. Via Augmented Reality, you can virtually fit the shoes on your own foot before the 3D printers get to work. The same technique makes putting together the most difficult IKEA cabinet possible for two left hands.

Digital Commerce

What we Offer

Commerce Business Strategy

Commerce has shaken up the retail world in recent years. Is your strategy ready for the new consumer needs? Our strategy team is happy to help you with an adequate growth strategy, new products and smarter processes.

Commerce Marketing Strategy

Our commerce marketing strategists translate online data from your webshops and offline data from your physical stores into strategies to better reach your target group in measurable results.

Commerce platforms

Our e-commerce marketing strategists translate online data from your webshops and offline data from your physical stores into strategies to better reach your target group in measurable results.

Marketplaces

Marketplaces have become an integral part of our daily lives. Take advantage of the rise of marketplaces such as Amazon, Zalando and Bol.com

Commerce content & design

Create stories that move people to make a purchase in your shop through film, animation, photography, AR, and VR.

Commerce marketing

Our commerce Digital Marketing Teams boost your performance from search and advertising to social commerce and conversational marketing

 

Commerce Data Optimization

The engine of every commerce player. We take you further with the help of data & insights, not only to analyze behavior, but even by predicting it.

ROPO

Connect online and offline data to match online activity with physical store purchases through ROPO.

Commerce Technology

The engine of every commerce player. We take you further with the help of data & insights, not only to analyze behavior, but even by predicting it.

Commerce people & organisation

Our People offers temporary or structural commerce brains on location. From within your own organization, our thinkers and doers help you to make your digital dreams come true faster. An Adwise professional can join your commerce team for as little as a few hours a week.

Commerce academy

Our Academy is the place to update your digital knowledge through targeted training courses, at our training center or at your location. We are happy to share our expertise with you, so that we continue to speak the same language and achieve more together.

Integrated approach for optimal results

Digital commerce & traditional retails as one customer exprerience

Digital Commerce is often seen as a separate branch of sport, with its own people and its own strategy. That is true for pure online players, but it is different for traditional retailers. The consumer does not think in two worlds.The webshop is an extension of the store and vice versa. 

That is why at Digital Preferences we never look at digital as an isolated channel, but always at how online and offline come together in one optimal customer experience.
It’s all about relevance. You have to be present where the consumer expects you and with what he extends from you. We put ourselves in the shoes of the consumer and develop the best possible experience with all relevant touchpoints from his world. Based on the results, we build step by step on optimal reach, conversion and loyalty.

Leading Commerce Partnerships

Leading E-Commerce Platforms